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This is another question received in my ask-me form on my timberry.com website:

Im hoping you might be able to help direct me in finding the perfect letter that I need to send out to potential private (mainly friends) lenders for a start-up Im involved.  I need this letter to spell out the details of the lending terms, conversion, etc.  Im a numbers person (CPA) not a writer but I need this letter to be very appealing to convince them to lend us the start-up capital we are seeking.

My answer:

Youre focusing on the wrong thing. People dont invest or not because of the perfect letter. Get the details right and the letter will follow. If

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Tags: Perfect Letter, Potential

business columnist Steven Strauss told listeners on this week’s Business Next radio show how to avoid the top seven small business website mistakes. 
 

Click here to listen to the entire Strauss interview.

Tags: Website, Website Risk

This article originally appeared on iMedia Connection, an online resource covering the latest and greatest in interactive marketing.

Recently, a much buzzed-about word has made its way into the collective vocabulary of online marketers everywhere: graymail.

Hotmail used the term in a recent announcement to describe unwanted – albeit legitimate – email newsletters and offers that are being labeled by consumers as spam, even though they’ve technically opted in. Accor

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Tags: Marketing

High street giant Marks & Spencer said today that it would roll out more discounts in a bid to pull in customers after weak homewares sales dragged on its Christmas performance.

M&S, which has more than 700 stores in the UK, recorded a 1.8 per cent like-for-like decline in general merchandise sales, excluding VAT, in the 13 weeks to December 31, while food sales were up 3 per cent.

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Tags: Christmas

At this year’s CES, the premiere consumer electronics tradeshow kicking off tomorrow in Las Vegas, revolutionary innovations in major consumer product categories appear to be off the table. Instead, thinner, lighter and smaller are the trends du jour, as electronics manufacturers attempt to deliver more refined versions of gadgets that are already familiar to consumers.

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Tags: Ces, Ces 2012