We now have many means of customer interaction; from phone calls to social media inquiries and customers are raising their expectations of for more direct, intelligent interaction and easier, customized communication.
With new gadgets, applications and services being created all the time, customers continue to expect more out of every business and service they spend their money on.
Many companies are working hard to keep up with these trends, and those that are not will quickly fall behind. The good news is that there are several solutions and ideas that can help you keep up with these trends for improving customer experience.
Use new technologies to keep track of and analyze company data. In order to know what processes need to be changed, companies must establish a deeper knowledge about their history, including how they interact with customers.
This requires companies to record detailed preferences of every interaction including habits, complaints and problems.