Latest Business News

Clate Mask is CEO of one of the Inc 500’s fastest-growing companies, Infusionsoft.com. Ask him about how to build a successful business, and he’ll say, “There are three, and only three, factors that really have an iron grip on the profits of any marketing effort. The smartest marketing minds on the planet have boiled these factors down to this simple, but incredibly powerful, formula: The Right Message… To The Right Market… At The Right Time!”

The problem is, most businesses send out a message that’s only relevant to the company owner—that is, to people who are not in the market for their product or service, at a time when they are probably not interested in buying!

We often hear people say “I meant to get around to doing some marketing, but I just didn’t have time, so we just put something out there.” Or, worse, “I got a great deal on this program but I didn’t realize 90 percent of it went to people who don’t buy what I sell.”

Many small business owners spend money on “image” advertising, with no direct response offers included at all.

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Not long ago – before the advent of e-mail and text messaging – a postal address was a necessity, just as licking stamps to stick on an outgoing letter was a symbol of literacy.

Postal Corporation of Kenya, the State-owned company that runs mail-delivery, was so much in demand that it expanded to every corner of the country.

Then came the dotcom revolution with e-mail, which made communication faster compared to postal mail for those accessible to an internet connection. Add the mobile phone and snail mail’s goose was as good as cooked.

But stung by dwindling revenues as more people turn to e-mail, texting and other forms of instant communication, PCK is fighting back.

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The introduction of the iPhone in 2007 was a revolution in mobile computing and internet connectivity. The number of apps that individuals and businesses could create for use with the iPhone also opened new windows of opportunity. Have you taken advantage of these opportunities? iPhone apps are easier to design than you think.

An iPhone app is written and designed to be used with the unique iPhone operating system, and creating iPhone apps for small business use is surprisingly uncomplicated. You don’t need to be a computer whiz or be fluent in Xcode to create a useful app. All you need is a great idea and way to bring that idea into fruition.

Come Up With A Great Idea

All iPhone apps start from a concept.

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Tags: Business, Business Services

The number one most important tax tip we can pass on to you is file electronically!

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Tags: Tax, Tax Tips

The Norwegian Government says it will continue funding poverty eradication projects in Kenya as long as implementing agencies display transparency and accountability in using the funds.

Norwegian ambassador to Kenya Elisabeth Jacobsen said her country’s funding for health, water, education and other social sectors are tied to economic and political reform.

“Kenya has a potential to prosper economically and I encourage non-state actors involved in anti-corruption initiatives to intensify their effort so that the youth get opportunities to pursue their dreams in a corruption-free society,” she said before flagging off a mobile hearing clinic truck in Nairobi last week.

Deaf Aid, an organisation that gets backing from Norway to support deaf children in the country, donated the truck.

Deaf Aid country director Jean Claude Adzalla said the mobile hearing van and the awareness programme would cost Sh8 million.

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Tags: Says, Says Norway