May 10
It’s overwhelming. It’s overloaded. Sometimes it’s just flat out too much! It’s the information age and we have answers, tips, advice and thinly veiled marketing pitches for the latest “this-that-and-the-other” coming at us from every direction. And sometimes we love it. Because (if the marketing department did their job right) we hope that this miracle product will make our business as profitable as we dreamed.
Online Marketing
But when it comes to online marketing (and information in general), we just need the truth about what works and what doesn’t. And the truth i
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Tags: Marketing
May 05
Looking for events to grow your business? You’ve come to the right place. The following Guide to Small Business Events lists over 50 conferences, seminars and webinars:
Small Business High Speed Growth May 9, 2011
Are you ready to position your business for rapid growth? Join the Small Business High Speed Growth sessions to get face-to-face with leading mentors in marketing, finance and business development.
Becoming the Obvious Choice for Your Customer Regardless of Price May 9, 2011, Online
Focus.com Roundtable teleconference at 11am PT/2pm ET with Niall Devitt, Craig Elias, Melinda Emerson, Susan Payton, Ramon Ray, Deborah Shane, and Ivana Taylor discussing today’s most successful strategies and tactics that will help you find your ideal customer and get them choose you, every time, regardless of price. Topics
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Tags: Business Events, Events, Small Business, Small Business Events
May 05
Photo by 10ch Do you have knowledge that other people need? BOOM! Start an informational product business!
What is an informational product business?
It is where you sell your knowledge through e-books, PDFs, live speaking engagements, webinars, and more. The most recognizable informational product business is The Video Professor where he teaches novices how to use eBay, Microsoft Excel, Adobe Photoshop, and more. So you can be The Video Professor for whatever you know best. Okay this is the hard part. Starting an informational product business is easy. Actually making money on an informational product business is really hard. It is all about consistency and sticking with it.
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Tags: Business, Informational Product, Informational Product Business, Product Business
Apr 30
Whether you are in a professional or personal relationship, setting authentic expectations up front can really create a foundation for the relationship’s longevity.
If you do something when you first interact with a prospective customer (or partner), they will expect that to be the norm. If you decide you no longer can or want to do that something, then you look like a jerk.
For example, I buy a lot online from prestige cosmetics retailer Sephora. Even though their products are pricey, they won me over originally with a number of sexy offers, from free shipping and free samples to a points program and free gift packaging.
At some point in the last 12 months or so, they took away the free gift packaging online- it now ranges from $2-4 per order. T
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Tags: Learn Setting, Setting
Apr 29
Why does one small business owner flourish while another one fails? In all my years of being in business, reading all I can about business, and surrounding myself with successful entrepreneurs (large and small), I have come to believe there are 7 essential principles that all successful small business owners have in common.
- An entrepreneurial mindset
- Strict fiscal discipline
- A kitchen cabinet of advisors
- A defined brand
- A niche market
- Excellent customer service
- Cash position and a good banking relationship
1.
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Tags: Small Business, Success
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