Apparently there are many businesses that still think they have a secret weapon, an edge that their competitors would use successfully against them if the secret was revealed. These businesses think that by limiting the amount of information they publish they will keep their secret sauce recipe from those who want to outsell them.
These companies have seen way too many movies about corporate espionage. Most businesses aren’t selling a product or service that is any different from others in the same industry. The way to blow by your competition is to build trust in your brand by building relationships with people. It’s all about giving the customers what they want.
The real secret isn’t in your product or service but how you market it. Inbou